Dirk Lisse - supermarket

About Dirk

In three quarters of a century, the dairy business of yesteryear has grown into a successful supermarket chain with more than 1.6 million customers a week in over 120 shops. Every week, we distribute the weekly folder with that week's special offers. And 7 times a year our own magazine is available in all Dirk supermarkets. 

History

Dirk van den Broek is a family business with a rich history. It started with a milk cart through Amsterdam, opened its first milk shop in 1942 and is to this day one of the better known brands in the Netherlands. The 123 branches are spread throughout the Netherlands. The core areas are North and South Holland. In addition, Dirk has supermarkets in Utrecht, Overijssel, North Brabant, Gelderland, Flevoland, Friesland and Zeeland. Dirk is a supermarket with a strong focus on price-quality, with very sharp promotions that benefit the customer.